Fake Vitton, Prada, and Gucci bags are major fashion faux pas, but somehow the Together Bag by label Thursday Friday seems commonplace. The Together Bag sparked a media frenzy the past few days with the announcement of it’s debut. The bag is a high quality tote screen printed to reference the iconic Birkin bag. The Birkin, introduced by the Hermes super house, was created to suit the tastes of the traveling power girl in need of a bag to fit more than a couple outfits. The idol bag stirs up frenzy every now and then because of it’s limited availability. In the same way, the $35 Together Bag has made a splash with it’s debut. Apparently there’s a huge waitlist.
I like this idea. It’s a successful, fashionable satire which pokes fun at the industry’s own excitement tactics. It points to a future where luxury is democratized. Could it be signs that luxury’s branding tactics are desensitizing the pubic? Or are tastes moving toward a more reasonable idea of style?
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